I recently saw this Yoplait commercial while watching tv, and after a moment thinking back, I realized I couldn’t recall a single Yoplait commercial that featured a man as the primary consumer of the product.
(Recent Yoplait Commercial: http://www.youtube.com/watch?v=wC0pseknG7I)
I checked on Youtube to see if maybe there was one that I missed when it was advertised, but all I could find was this commercial (that actually made the male in it look silly):
It turns out that most of the Yoplait commercials I looked up after this featured women (and sometimes their daughters) as the primary consumer of this yogurt.
I understand that Yoplait primarily targets women for their products because they promote weight loss and healthy eating, two concerns that are stereotypically women’s problems, stemmed from societal pressure to look attractive at all times. The question I want to raise, however, is in regards to men. Don’t men also worry about their weight and want to eat healthy? I assume so, even if it is to a lesser degree than women. But would a man who is interested in buying healthy snacks want to buy Yoplait if he only ever sees ads with women eating it? Subconsciously, he might reject Yoplait because it is too ‘feminine’ a product for him to buy. Do you think Yoplait should feature men as primary consumers in some of their ads, or show a male and female enjoying the yogurt together?