(The Post-It note Says “Jade” the girls name)
Earlier this week I came across the ad I have shown above. Generally, when I think about sexist ads I think about lingerie or cleaning supplies commercials. Sexism has become so socially acceptable that it is now even apparent in ads for office supplies.
What bothers me most about this ad is that all women are depicted as interchangeable. As long as they are willing to have sex who cares what their name is, right? Wrong. Women are good for more than sex, contrary to this ad’s suggestion. The objectification of women in this ad, and many others, is detrimental to a female’s psyche. I realize that advertising agencies think that “sex sells” but is using sex to sell a product worth affecting the way girls around the world see themselves? I think not. Overtime, these sexist print ads and commercials creep their way into women’s brains and begin to affect their choices and their sense of self-worth.