Lately, I’ve been driving around some of my friends (male of course) who always seem to yell out “Women drivers, no survivors” when someone chooses to cut me off causing my to break immediately.
I wonder, where and how did this stereotype come from? I have seen far worse drivers who were males than i’ve seen females.
Watching this Allstate commercial, though I must say all of them are quite humorous, “Mayhem” is driving a light pink Dodge SUV. The first thing he makes clear is that he is a “typical, teenage girl.” (S)he is driving with the cellphone in his (her) hand and it continues to go off. (S)he immediately finds out that his (her) BFF kissed Johnny, but it’s a problem because (s)he likes johnny, too. “Mayhem” states that (s)he is now emotionally compromised and swerves into a parked car’s bumper.
I find that this commercial portrays females in a demeaning way. We are viewed as beings that are emotional, reckless, and crazy. I don’t deny that teenagers are reckless when driving, but the commercial makes it clear that it is a female who is driving; The pink car, the use of acronyms (OMG) out loud, and the judgmental cattiness remark of her best friend who is “not even hot.” On that note, we are not all crazy, and we certainly are not all bad drivers!
Lorber, Judith. Reconstructing Gender: A Multicultural Anthology. Ed. Estelle Disch. 4. 2006.