Ad Critique: Lindt Lindor Truffle Commercial

This is one of the more popular commercials for Lindt Lindor Chocolate Truffles.  In the commercial, one can see the person making the chocolate, a fully clothed male chef, and the person eating it, an over-sexualized woman.  The chocolate is being compared to something very sensual and passionate, which is what the woman is being reduced to.  The narrator is also a woman’s voice, which implies that this ad is directly targeting women.  Personally, I see nothing particularly gendered about chocolate, but many chocolate ads, such as this one, specifically exploit the implied sensualness of chocolate (due to it being a common aphrodisiac) in order to market it towards women.

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