As my friends and I were watching TV, a commercial for a fantasy football website called Draft Kings came on. The tour guide of the Draft Kings Hall of Fame promises that signing up for the site can help a man transform from being “a guy with holes in his underpants to a guy with bikini models in them”. Of course, this notion makes total sense since women love nothing more than a man who can earn money via spending who-knows-how-many-hours creating a fantasy football team… And of course all women are exclusively attracted to men (and vice versa), so the entire heteronormative sub-premise of the commercial makes total sense: If you want to sleep with women, you need to become a Draft King.
What was really troubling for me was how subtle and light-hearted the objectification of women was in this context. Since women are considered the “Other” as Simone de Beauvoir suggests, it makes sense that the “Other” would be an object that is solely there for heterosexual men to serve a sexual purpose or as a sexual prize for men. So forget the Super Bowl Trophy, get laid by some real trophies– women!
Beauvoir, Simone de. Feminist Theory Reader: Local and Global Perspectives “The second sex.” McCann and Kim New York: Routledge, 2003. Print.