Recently, I saw an ad for Victoria’s Secret Body Lotion. The copy read something along the lines of “You’ll be 20x more Sexy!” What does that even mean? First of all, why does Victoria’s Secret have the power to tell me what is and what is not sexy? Apparently they even have the power to make me 20x sexier. I thought about this ad yesterday in when discussing a doctor’s power in decision making. Victoria’s Secret has the money and distribution abilities to get their messages out, but who gives them the power to create uniform definitions? We do, as the consumers. People who buy their lotion are validating Victoria’s Secret’s claim and propelling their power. I’ve bought Victoria Secret products before, and I’ve watched the famous fashion show. Does this mean I am allowing Victoria’s Secret to define what is sexy?