Ad critique

This add, even if satire, is openly sexist and should be treated as such. Just because something is made to be tongue and cheek doesn’t disqualify it from being offensive. In fact, this sales pitch falls flat on its face because you are telling 50% of the population that this drink is “too manly” for you and that you shouldn’t drink it. This Stratified approach that Judith Lorber talks about speaks favorably to men while belittling women and their perceived taste in soft drinks and movie genres. I only have one thing to say to the people at Dr. Pepper who came up with this ad. “You can keep your sexism and shitty cola, I’m good.”


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