We have spent much of this week in class dealing with the formula for a standard music video formula. Much of the ideas we came up with – water eroticism, disproportionate ratios, an invitation to the audience via direct looks at the camera, “mild” homosexuality, skimpy clothes, and panning shots, to name a few – are mirrored in this video by Marina and the Diamonds, though this time with the genders having their roles reversed.
For me, the video is a bit jarring – the men showering together and “frolicking”, for lack of a better word, seems like something completely culturally unacceptable. When I interpret it, though, through the lens of this weeks classic formula, the true satire of the piece becomes apparent to me. The piece does make me wonder, though, whether it is meant to be a subtle joke on Marina’s part or more a message of empowerment.
Do you know of any other videos that play with the “classic” music video format?