Ad Critique: GAGAGA

Lady Gaga recently released album art to promote her upcoming album, Artpop. In this particular ad, Gaga utilizes many classic advertisement tactics, specifically the objectification of woman. Legs open, sensual facial expression, grabbing her breasts, all neither original nor surprising strategies to allure the audience. The pink colors and the splicing of the Birth of Venus in the background are overtly feminine and sexual. Objectification is even more literal as Gaga in the center is actually a sculpture of herself. She is nothing but object with all things feminine and sexual around her. Gaga, who is known for breaking boundaries and shocking the public, reverts to boring stereotypes. Sex sells, but I am left hoping that she is doing it all in some greater, ironic demonstration.

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