This advertisement is an uncanny attempt at convincing people to become vegetarian. The featured image is Pamela Anderson dressed in an unconventional bikini which appears to be masked as lettuce leaves. Her hair is wispy, make up and skin are flawless and her facial expression is set to resemble a “sexy smolder.” Perhaps others may disagree, but this image is not a convincing way to persuade people to “Turn over a new leaf” and become vegetarian.
Many aspects of this ad show multiple notions depicted in Dreamworlds 3. The first conspicuous notion being that women are shown wearing minimal clothing. Would people be less likely to check out GoVeg.com if Anderson was dressed as a fully covered lettuce leaf? Probably not. Hesse-Biber explains the lettuce printed bikini by claiming “Our society encourages women to see themselves as objects” (Hesse-Biber 62) which is further conveyed multiple times in the “Killing Us Softly” documentary. Anderson’s sexy stance with pushed up breasts and arm resting on her opposite hip express Dreamworlds 3’s notion that women are always touching themselves.
Ironically, this ad is objectifying Pamela Anderson by advertising her body while simultaneously attempting to convince people to give up meat. How are we expecting people to stop eating meat when we can not even stop exposing human flesh in the process?
Hesse-Biber, Sharlene Nagy. The Cult of Thinness. 2nd ed. New York: Oxford UP, 2007. Print.