One mechanism of oppression that produces highly pervasive damage and is difficult to eradicate is that of self-censorship. Every day, the entire population of American women uses it, usually unintentionally.
Over the last half century, the image of the ideal woman has morphed into one of genetic impossibility for 95% of the female population. The media’s images of women are often dramatically altered or even constructed. “But how does this negatively affect women?” you may wonder. The answer lies in how women respond to these images. Just think of how many times you, or a woman you know, steps on the scale each week, hoping that the number is lower than at the previous weigh-in. As Susan Bordo explains, obsessing over one’s appearance is a “powerful normalizing mechanism” that ensures “self-monitoring” and “self-disciplining.”
Self-censorship deflects from the reality that propagating one, unattainable version of normal oppresses the entire female sex by limiting expression of individuality and promoting harmful objectification. Moreover, for those who will never come close to the ideal image, like women of racial or ethnic minorities, the oppressive nature of these depictions is especially detrimental. Minorities are continually pushed further from the point of acceptance for who they naturally are. While some argue that the increasingly idealized slender body, “symbolize[s] freedom from rigid femininity,” the reality is that our oppressive image of female idealness serves the purposes of a patriarchal, oppressive world.  After all, society “confers” privilege according to one’s ability to achieve the ideal.
To overcome the adverse nature of oppression and discontinue self-censorship requires identifying and combating the oppressor, which in this case, is the media. Just think, “how would the media respond to mass consumer refusal to purchase or consume products that insist upon the unrealistic ideal woman?” More specifically, “what personal choices can you make to help mass action become a reality?”
 Killing Us Softly 4: Advertising’s Image of Women, dir. Kilbourne Jean, Sut Jhally, and David Rabinovitz (Northampton, MA: Media Education Foundation, 2010), DVD.
 Sharlene Nagy Hesse-Biber, “Selling the Body Beautiful: Food, Dieting, and Recovery,” in The Cult of Thinness, Second ed. (New York: Oxford University Press, 2007), 65.
 Susan Bordo, “Reading the Slender Body,” in Unbearable Weight: Feminism, Western Culture, and the Body (Berkeley: University of California Press, 1993), 186.
 Ibid., 208.
 Marilyn Wann, “Forward,” in The Fat Studies Reader, by Esther D. Rothblum and Sondra Solovay (New York: New York University Press, 2009), XIV.