Watching Jean Kilbourne’s film “Killing Me Softly 4,” I thought about questions that come up when thinking about who’s responsible for the proliferation of harmful products and messages we receive in advertisements: is it the corporations for creating and promoting these ads and products, or the people who buy products from the companies who create these harmful messages? While this is an important and interesting question, I decided to reflect more specifically on: How much power do we as consumers have in stopping harmful advertising or practices when not all of us have the economic luxury to do so?
According to Hesse-Biber, “The National Cancer Institute funded a $1 million ’5-a-day’ campaign to encourage people to eat their daily allotment of fruits and vegetables, but must compete for consumer appetites against a $500 million McDonald’s campaign” (67). In many low-income neighborhoods there are “food deserts” where markets with affordable produce are either non-existent or barely any are within an easily-accessible distance. Despite residents in low-income neighborhoods not having easy and affordable access to fresh produce, cheap fast food places such as McDonald’s are installed in many of these neighborhoods.
For people who may not have the economic means to stand up to industries that promote harmful products or messaging: is there a way that they too can make an impact on these companies?
Hesse-Biber, Sharlene Nagy. The Cult of Thinness. New York: Oxford University Press, 2007. Print.