This ad, from Victoria’s Secret’s I Love My Body campaign, claims to present new, diverse bodies to the viewer but fails horribly. Despite the two models with darker skin tones, the ad features three blonde white women and two white brunettes. While adding some diversity, every other model in the line-up order is pale white and blonde. Each body is nearing unhealthy-looking levels of thinness, other than their amply enhanced cleavage, that is. The lack of body diversity, that there is only one “true” female shape – the slender body – is revealingly degrading and harmful to women. The ad claims to have “a Body for Every Body” which begs the question, what are women who do not fit this shape? They are erased entirely from the dialogue. In fact, introducing the models as “bodies” is objectifying in its own right, claiming the women as objects of advertising which the viewer is encouraged to “discover.” The sameness of these women, while calling it diversity, and the questionable language used to present them are all things that Victoria’s Secret should really be changing if they aim to empower and appeal to their (arguably unanimously) female audience.