This commercial by Tide laundry detergent is a great example of gender equality within a household. The commercial shows a dad calling himself a “dadmom” as he folds his daughter’s laundry while his wife is at work. He also describes himself as masculine and nurturing and brags about his ability to dress his daughter and fold her clothes perfectly.
This advertisement reminds me of the New York Times article by Lisa Belkin. Belkin first writes about a couple who shares their responsibilities and have equal time for work, household chores, and taking care of the kids. The commercial shows the dad doing house hold chores while his wife is at work which is the opposite of what society believe to be the norm. Women of the household are still, today, spending most of their time taking care of the kids and doing household chores while the men are at work. Although it takes compromise and time to adapt, it seems to be simply done by couples who are willing to negotiate and be fair.
Bringing an incentive could also benefit the equality in a relationship. In Bennhold’s article, he discusses the Swedish law that allows husbands to take paid paternal leave for 13 months which allows the father to also take care of household chores. The Tide advertisement could help promote the idea of “momdads” and hopefully bring this paid paternal leave idea to other countries to create gender equality in households.