http://www.youtube.com/watch?v=u9HMhSvnbmk This ad for the Samsung Smart TV perpetuates outdated assumptions about a man’s assumed role in the household. In the ad, we see a woman fantasizing about “upgrading” her husband’s role in the household just as she would a Samsung TV. In her dream, we see the man cooking, taking care of the baby, cleaning, and preparing dinner for his wife only to have the fantasy abruptly end and return to reality where the man sits around on the couch grunting like a caveman and eating food like a slob. The stereotyped representation of what a typical man looks like is so exaggerated that the man is literally sitting in a mess in a crumbs and farting while the woman is neat and put together. The portrayal of men as such is merely a stereotype and the idea of an “evolution” of the household dynamic as a futuristic concept is clearly outdated. As Belkin wrote, when it comes to changing stereotypical household responsibilities, “the perception of flexibility is itself a matter of perception” (5). The dynamic of the home can easily change if the couple is willing to make changes. If men in Sweden willingly take paternal leave, clearly not all men need to be technologically “upgraded.” Belkin, Lisa. “When Mom and Dad Share It All.” NY Times. 15 June 2008. Web. 01 Dec 2013. Bennhold, Katrin. “In Sweden, Men Can Have It All.” NY Times. 9 June 2010. Web. 01 Dec 2013.