This advertisement is for the Lodge, a gentleman’s club in Dallas. The images above portray a problematic situation with an associated solution. It suggests that any verbal issues a male may be having with his significant female other can be solved by a nude woman on a pole. With an ad like this the slogan “Solving Dallas’ Problems Since 1996” should really read “Adding to Society’s Problems since 1996.”
While there are no apparent gender discrepancies being portrayed in this advertisement, looking deeper we can see the ways that strip clubs reinforce gender inequality. In Keeping Women Down and Out: The Strip Club Boom and the Reinforcement of Male Dominance Sheila Jefferys’ asserts “all women living in a society in which strip clubs flourish are likely to be affected by them in a variety of ways” (Jefferys 164). Imagine the woman from the left image seeing her husband enjoying the entertainment provided from the woman on the right. It’s safe to say she wouldn’t feel like the problem was solved. Furthermore, while strip clubs are meant to be enjoyable and accessible outlets for sexual fun they are geared towards one gender only- men. “Women have always suffered a reduction in this right because of male violence and its threat” (Jefferys 165).
This ad also portrays the female dichotomy between the conservative, hysteric woman and the hyper sexualized woman. The woman on the left depicted in the standard female stick figure way and appears to be screaming/scolding the man to her right, obviously saying something he does not want to hear. The woman in the right image is depicted as a slender yet curvy woman providing entertainment without speaking. Neither woman is depicted in a positive manner.
Looking beyond just the inequality for the woman on the left, after viewing the abuse female workers in the strip club industry endure in Live Nude Girls Unite! and reading about the constant rapes, sexual assault and overall abuse strippers endure it’s difficult to conclude that the female in the right image feels as though all her problems are being solved. Chances are that woman is being underpaid and is not receiving basic employee benefits.
So gentlemen, (and ladies), what do you think — is the Lodge capable of solving Dallas’ problems?
Jefferys, Sheila. “Keeping Women Down and Out: The Strip Club Boom and the Reinforcement of Male Dominance.” Chicago Journals 34.1 (2008): 151-73. Print.