Ad Critique: NuvaRing

This video is of the updated NuvaRing advertisement. If you look closely, one of the older ads is playing in the background. This relates closely to the Angela Davis reading “Racism, Birth Control and Reproductive Rights.” The NuvaRing is a form of birth control that is advertised as being more convenient than the pill. However, it is quite expensive. While in the long term, as compared to the pill, it might save money, the thing about being poor is that you may have some money at a given time but maybe not enough to actually afford the one-time NuvaRing. This already puts up a class barrier as to who can actually get this form of birth control. Next, there is the definite race component. These ads, both the current and old ones have all white women except for the “token black woman.” There is little diversity, which also ties back in to the Davis reading. Their target audience is primarily white middle to upper class people. That is where they perceive the money to be. This ad is also noticeably full of cis women. As brought up in both of the Spade readings, bodies are not inherently gendered. There are people who are not cis women who also could benefit from this product (but are most likely going to be denied it or misgendered in order to get it). The gendering of certain bodies definitely influences the availability of medical care available and presented to them.

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