I just saw this commercial on TV, and it got me thinking. I only just started realizing that commercials for healthier eating (or weight loss) are primarily targeted towards women. It’s not as if weigh loss pertains more to women than men. But what I think is that women are judged much more harshly on their looks than men are, and therefore they care more about their weight loss. I can connect this to women wearing makeup; while both men and women have flaws in their skin and facial features, women are conditioned to accept the flaws in men, while men are expecting photoshopped women, or the next best thing which is enhancement by makeup. I can see now why women are expected to lose weight while they just accept that men won’t.