This commercial depicts some men suggestively rocking their hips to the theme of ;Jingle Bells’. It’s interesting because it’s one of the few commercials which very obviously attempt to objectify men in order to sell something. Although in this case, it’s boxers, which lowers my criticism of it — it still seems over the top. Especially by attempting to make the men’s genitals the focus of the commercial.
The sexualization of men is not rare, but in comparison to women, it becomes striking. This commercial is noticed by many and said to be too strong of a message and not ‘family friendly’. Interesting when compared to the many advertisements showing women in comparatively revealing poses or actions. It shows how men are seen to be sexualized differently than women and in certain circumstances, only one is acceptable.