A new campaign promoting access for voters with disabilities has released a string of ads depicting physically disabled individuals with the slogan “He/She has issues.” While this is the first thing to catch the viewer’s eye, upon closer look these “issues” are revealed to be things like the environment, immigration, women’s rights, and the economy. These ads play on stereotypes and hint at prejudices surrounding the disabled by showing disability in a normative way – one man is in a wheelchair, another walks with a cane, and one woman has a guide dog. At first glance, the viewer may think the “issue” is the person’s disability, when the purpose of the ad is to say “Yes, I’m disabled, but this is not my only issue, and may not be an issue for me at all. My disability should not inhibit my rights.” The ad raises awareness of the challenges faced by disabled individuals but also reminds us that the label “disabled” is just that – a quantifier of their condition. Campaigns like this one, as Dean Spade points out, work in concert with the disability rights movement, which “is about pointing out that disabled people are capable of equal participation in, but are currently barred from participating equally by artificial conditions that privilege one type of body or mind and exclude others.” The campaign for increased access for voters with disability is a physical manifestation of this conviction.
Spade, Dean. “Resisting Medicine, Re/modeling Gender.” Print.