In the video linked above, Jennifer Lawrence speaks out against society’s impossible beauty standards in answer to a question from a young girl about how to deal with the pressures from peers and the media to achieve perfection. I found her answer not only refreshing but inspiring. If society shared her views, more women would love their bodies. Women face the nearly impossibly task of feeling confident in about their own bodies while ignoring the harmful (and wrong) messages society sends about what is healthy or beautiful. A new attitude toward appearance – when “fat” and “skinny” are no longer relevant terms, when every woman’s body shape is accepted for its inherent beauty, and when women are no longer compared to and pitted against one another – is the ideal that society as a whole must strive for. Because as Lawrence says of how it is now, “that shouldn’t be the real world.” Amen, Jennifer!
The above video shows a mildly clothed thin woman on the beach eating a large sandwich. This video is from a Hardees television commercial that depicts Nina Agdalin in provocative poses in comparison to the sandwich. When I first viewed the commercial I noticed the way she devoured the food in a sexual manner. After viewing a second time I noticed how this commercial has the potential to promote disorderly eating. As Biber mentions “The media bombards us with images of every imaginable food…at the same time women are subjected to an onslaught of sources devoted to dieting and maintenance of a sleek and supple figures” (67). Physical perfection is displayed in advertisements of thin women eating immense portions of food. Physical perfection is often associated with thinness but yet foods that are harmful to the heath and have the possibility to make people fat are promoted along side skinny women. The representation of a skinny woman eating unhealthy food is damaging to a society that polices body conformity. Many people try to control their body weight by not eating fast food in order to obtain a similar body to ones viewed in commercials such as Hardees. These kinds of advertisements promote disorderly eating in an environment that juxtaposes unhealthy eating habits with unattainable figures.
Source: The Cult of Thinness by Sharlene Nagy Hesse- Biber
In our society we are constantly bombarded with terrible advertisements that discriminate against and humiliate fat people. This particular ad is doing just that. The first issue with this image is the fact that the heavier set woman on the left is made to look unappealing while being juxtaposed next to the super thin and toned woman to the right (who has without question been airbrushed to look that way) . It is also noticed that the heavier women on the left is in a pose where her head is slightly lowered down to the ground and her face and body position suggest more of a playful attitude. Where the woman on the right exudes confidence, her head is held high, and her stance is firm and upright. In her essay The Fat Studies Reader, Marilyn Wann, points out “Overt prejudice and discrimination may be less of a hindrance to social justice for fat people than projects that claim to offer help but nonetheless rely on–and promote– fat hatred” (Wann xvii). This is precisely what this ad accomplishes. Suggesting one will become obese after eating candy bars, but that one can also become slender and toned from eating protein bars only promotes fat prejudice and further enforces unattainable body goals. Detour protein bars–how about we take a detour from all the lies and tomfoolery, and start promoting some truth?
Marilyn Wann, “Forward,” in The Fat Studies Reader, by Esther D. Rothblum and Sondra Solovay (New York: New York University Press, 2009), XIV.
Image courtesy of Equinox.
This Equinox ad above utilizes many of the common advertising tactics employed by the media today. The female model in this advertisement projects the image of the ideal woman with her lengthy body, glistening hair, sizable breasts, and slender limbs. A major problem with this image, however, is that it “offer[s] help, while presenting a nearly impossible standard,” considering the substantial editing that undoubtedly went into this advertisement’s completion. In addition, the man holding the camera is focusing on the model’s upper body, dehumanizing and objectifying her by separating her body parts from her complete self. Other blatantly offensive aspects of this advertisement include the woman’s subservient positioning underneath the man and her glance that invites sexual advances.
The fact that this ad is for a gym exemplifies the ambiguous messaging implied by female representations. Women are taught to seek healthfulness, but also slenderness. However, as Marilyn Wann notes in her discussion of fat studies, these two characteristics are not always connected. The result is a female population that is obsessed with “compulsive dieting,” but also “body-building.” 
Perhaps one of the most startling elements of this advertisement is that it appeals to the young generation—to the people who will shape the future. We as mainstream consumers must cease to accept this sort of advertising in the name of capitalism. Rather, we must ask ourselves, “what can and should we do to eradicate this type of advertising?”Through collective action, consumers have power to influence the companies that project these damaging images. We must stop buying their products, encourage stockholders to demand tactical redirection, and promote activism in our communities.
 Sharlene Nagy Hesse-Biber, “Selling the Body Beautiful: Food, Dieting, and Recovery,” in The Cult of Thinness, Second ed. (New York: Oxford University Press, 2007), 63.
 Susan Bordo, “Reading the Slender Body,” in Unbearable Weight: Feminism, Western Culture, and the Body (Berkeley: University of California Press, 1993), 191.