Earlier this semester, the manner, in which women are portrayed in the media, was discussed. From music videos to movies, the oversexualization of the female body is a reality of the world we live in. Women are split into parts, made into nothing more than insignificant pieces for audiences to visually consume. Why exactly does the media do this? The answer lies within the society we live in. Heteronormative and patriarchal, society takes on a large role in the development of cultural norms.(Chambers) The media shapes society through publications of the human body and as a result establishes the publications as cultural expectations. Despite some of this year’s movies having women lead roles, they don’t overcome what continued to happen in our society. In the second half of the video women are used as nothing more than props and sexual objects to get viewers to watch the entire advertisement. The purpose of this is post is to raise awareness of the realities that our society faces. What you see in the media isn’t ideal; don’t change yourself to fit the mold.
Chambers, Samuel. Reading the L Word: Outing Contemporary Television. New York: TB Tauris, 2006.