At the end of the documentary “The Punk Singer,” Kathleen Hanna makes a very provocative statement, “When a man tells the truth it’s the truth, as a woman I need to negotiate the way I’ll be perceived. There’s always suspicion around a woman’s truth.” This statement is reflective of the discussions we’ve had in class regarding how a woman must always defend herself. She is always judged and constantly surveyed for the way she looks and the way she behaves. Hanna always feared that her allegations of sexual abuse and the stories that comprise her life narrative would never be believed. She feared the media’s judgement and her friend’s criticism. So, for self-preservation she kept it all to herself. In the film, Hanna explains that she combats this fear by finally telling her truth without worrying how she will be perceived. The documentary is testament to her truth; she finally reveals it all.
In this TrueCar advertisement, women are portrayed as needing more assistance in the car-buying process than men. According to a poll taken on AutoBlog.com, many women have found this commercial sexist, largely due to the last statement, “I don’t need to bring a dude with me.”
I find that this commercial is not sexist at all and in no way belittling. Instead, I see it as a great example of how there are differences between men and women, in today’s society, that have to be accepted (at least, for now). Is it not generally the case that the current male car consumer population was raised by society to have a passion for cars? and women for dolls? Wouldn’t that consequently facilitate the car-buying process for men? TrueCar could be acknowledging this idea (as hinted by the commercial’s opening: “LET’S TALK TRUTH.”) and could very well want to even out the playing field. In fact, I find the commercial slightly empowering, also noting the last statement. Women can shop for cars on their own, and TrueCar has made it simple for them! I also want to point out that there are many things that can easily be viewed as sexist, but it’s a feminist’s job to recognize what is actually demeaning. This ad, in my opinion, is not.